We all must want the same thing

So I was chatting with Amanda Mahan the other day, and we were reflecting on the flood of campaigns and communication out there in the world that are reflections of positive thinking regarding the rather dire world we’re living in. In fact there seems to be a concerted and hopefully effective effort to reverse the current situation were all facing. There is a common theme surfacing. That common theme is about changing the way we think, and the thought that if we really start to change the way we think, we can change the situation were all in.

From Saturn’s ” Rethink” rainbow, happy campaign to a project I am deeply connected to Fuqua, Dukes School of Business and their own “Rethinking the Boundaries”, (which couldn’t have happened without Christian Seichrist, ad savant in residence, thanks xtian). In fact the smart folks at IDEO recently launched a campaign on Facebook that each week tackles a tough question and asks all of us to participate in the discussion. I appreciate the fact that they leveraged existing technology into an elegantly simple stage for us to sound off on. So can it help? Well it can’t hurt.

More positive energy and and open thinking may just be the way for us to fix this mess. It also makes us all a little more comfortable within our own skins to share a little bit of brightness and hope to if even for a minute to help chase the gloom away. As a visual communicator I help people tell their stories every day but most recently I really seem ( and the point of this entry are alot of other folks in the creative industries) to be trying to squeeze a bit more hope and postivity into all that I do. Just my effort to turn the tide. It seems we must all want the same thing with this much consistency in communication right now…we must all want the same thing…for the world to be a more chilled out happier place.

However all this “happy happy joy joy” will also take a serious commitment to seeing these new thoughts ideas, hopes and dreams whatever through. It boils down to the fact that no matter how good our ideas are…they arent gonna mean shit if we don’t focus on the tasks at hand and stop wasting energy freaking about the crap that doesn’t realy matter. The media should take a page out of this book. Politics hopefully is. All corporations, groups, agencies, etc. should simply focus on doing things that matter directly to making the planet,  our lives or…ok their products whatever that maybe… just better. If you listen between the lines you’ll hear one common thing. On TV, radio and the web experts all say the same thing…you need to be patient and wait this thing out. While were doing that lets think in new ways, listen to new thoughts, maybe even some old ones…and if that comes with some unicorns and rainbows I am cool with that.